ADVENTURE METHOD BUSINESS PLAN
EACH ADVENTURE METHOD SITE SERVES 12 MALE AND 12 FEMALE RESIDENTS
THE COST OF STAY IS $1000 PER DAY PER RESIDENT
EACH SITE GENERATES $24,000 PER DAY
EACH SITE GENERATES $720,000 PER MONTH
EACH SITE GENERATES $8,640,000 PER YEAR
$2 MILLION PER YEAR = STAFF
$1 MILLION PER YEAR = TRIPS
$1 MILLION PER YEAR = OPERATION
$2 MILLION PER YEAR = MARKETING
ADDITIONAL REVENUE = IMPROVEMENT AND/OR EXPANSION OF PROGRAM
ADVENTURE METHOD IS PROMOTED AND MARKETED WITH:
1. RUN ONLINE ADS INCLUDING GOOGLE, FACEBOOK AND INSTAGRAM
2. PARTNER WITH LOCAL HOSPITALS, DUI PROGRAMS AND OUTPATIENT CENTERS
3. SPONSOR RELATIVE COMMUNITY EVENTS
4. SECURE PUBLIC RELATIONS MEDIA COVERAGE INCLUDING PITCHING YOUR EXPERT STAFF TO LOCAL NEWS AND RADIO SHOWS AS GUESTS
5. SEND CUSTOM EMAILS
6. GIVE AWAY FREE GUIDES, EBOOKS AND WEBINARS
7. OFFER ONLINE SUPPORT GROUPS AND EVENTS INCLUDING HOSTING VIRTUAL ALUMNI MEETUPS OR FAMILY WORKSHOPS VIA WEBINAR
8. SHARE CLIENT TESTIMONIALS AND FACILITY TOURS ON YOUTUBE AND SOCIAL MEDIA
9. DISTRIBUTE AND PROMOTE ADVENTURE METHOD'S UNIQUE TREATMENT APPROACH WITH AN EBOOK
10. PRINT BROCHURES FOR NEIGHBORING REFERAL SOURCES
STAFF BREAKDOWN:
MEDICAL DIRECTOR = $120,000
NURSE = $80,000
RESIDENT DIRECTOR = $80,000
RESIDENT DIRECTOR ASSISTANT = $60,000
MASTER COUNSELOR = $80,000 X 4 = $320,000
RESIDENT COUNSELOR = $40,000 X 12 = $480,000
MARKETING DIRECTOR = $100,000
OFFICE MANAGER = $60,000
ADVENTURE GUIDES = $60,000 X 4 = $240,000
RISK MANAGEMENT SPECIALIST = $60,000
CHEF = $60,000
CHEF ASSISTANT = $40,000
MAINTENANCE DIRECTOR = $60,000
MAINTENANCE DIRECTOR ASSISTANT = $40,000
CLEANING DIRECTOR = $60,000
CLEANING DIRECTOR ASSISTANT = $40,000